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GE's Global Effort to Change How the World Works


GE hosted a four-day high-profile, invitation-only, conference in the Nation's Capital featuring hundreds of VIP speakers and guests. Titled "American Competitiveness: What works" the event featured in-depth conversations with business, political, and thought leaders, including CEO Jeffrey Emmelt, about growing manufacturing, fostering innovation, competing globally, and creating jobs.


CharityEngine implemented visual assets for this multi-day, multi-track conference. Dozens of guest lists, communication templates and registration forms providing varying degrees of access to special content were integrated for successful management of the event, as well as robust and actionable data capture of attendees through social engagement.


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