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Take a look at some of the things we've been thinking about lately.


Arbys Pepsi Ad is a Lesson for Nonprofits
Arby's new TV ad apologizing to Pepsi shows us that to engage people you need to create relevance beyond your message. Otherwise, it goes unnoticed.


Are we celebrating the wrong thing - 2014
Our (now) annual Thanksgiving post: Is it possible Thanksgiving isn't about Giving Thanks?


(not so) Extreme Nonprofit Forms Makeover
New forms can feel like a full makeover of your donation experience and give you a fresh, new look that appeals to donors.


Why Havent I Been Inspired By You Yet?
Considering how easy it is to create engaging video that can be passed and shared, how can nonprofits overlook their value?


Nonprofit technology & stand-up comics bombing
A comic bombing seems horrendous. But it isn't. And nonprofits need to understand why.


Peer-to-peer fundraising & the genius of Betty Crocker
In the 1950's, the folks at Betty Crocker made a brilliant marketing revelation. Nonprofits would be wise to use that learning in fundraising.


Does anyone know what nonprofit advancement services is?
We didn't know why everyone told us the CharityEngine team had to be at the AASP Summit. Until we got there.


Why Didn't GM Create the Tesla?
The new Tesla shows us that innovation doesn't necessarily come from the big names you'd expect. It comes from innovators.


DMAW Crash Course - A lesson in nonprofit Magic
The DMAW's Crash Course In Integrated Marketing was a reminder that sometimes we rely a bit too much on magic instead of strategy.


Learning by Listening & the ThroughTheNoise Podcast
Through The Noise, the podcast we are now sponsoring, gives you the opportunity to learn by passively listening - Not a bad thing in today's day and age.